A2 Coursework

Promo Video

The task is to produce a music promo video, which lasts up to 5 minutes, on my own or in a group.
I also need to create a website homepage for the band, a cover for its release on DVD and a magazine advertisement for the DVD.
I will keep track of the progress by using a blog, which will outline the research and planning.



What is the purpose of a music video?

-to create awareness, e.g. advert
-to give identity to the artist
-to understand and remember a song
-to promote the band/song


How can a video be judged to be successful?

-through word of mouth
-if it is controversal (media) e.g. Madonna-Like a Prayer (black man as jesus)
-if it influences how people act/dress
-through viewing
-if it raises profile/sell more singles


What factors must be taken into consideration when planning a video?

Is the message being portrayed?
Who is the target audience?
Who will be in it?
what settings will you use?
How much money will you spend?
Is it controversal?


Model of the media

Consider:

- TEXT
- AUDIENCE
- INSTITUTION


Can pop videos be considered to be a genre?

Yes and No, but more yes.

What are the conventions of the genre?

-unrealistic
-telling a story
-special effects
-lip synching
-dancing
-playing instruments
-microphones
-image/style (how they look)