More research

Another video i thought of mentioning was Beyonce-Single ladies:

Its a good song on its own, but the dance in the music video made the song even more popular. This is an example of adding value to the song, as the dance was used more than the song. Videos were uploaded to the internet of people doing the famous dance, and it even became the subject of jokes such as parody videos with Justine Timberlake:

And Joe Jonas:

Also, in Piccadilly Circus 100 Single Ladies stopped traffic with the dance:

Research

I was bored today so i decided to look at more music videos. Here is one of my favourites. Its clever and simple, but very effective.

Goldfrapp-Happiness:




I like this video as it makes it appear that its one long shot. Also throughout the entire video the singer appears as different characters while lip syncing.

Revision

I've not got much to post about since we've not been doing any filming. I have been revising for the re-sit though, which has refreshed my mind on last year, so hopefully that will help when we get back to filming. But in the mean time, Merry Christmas :)

Oh dear :(

Unfortunately, we were not able to take a camera out over the christmas holidays due to sir being away. But we will be straight back to it once we go back.

Come back soon!

Our media teacher has gone on jury service so we have not been having our normal lessons. Instead we have been having revision lessons for our media re-sits. This means we have not had time for filming or editing. We hope he is back soon so we dont get too far behind! :(

Changes from original plan

Since there have been so many changes in the past few weeks i am going to explain what changes we have made and how our video filming will work now.


1. We have a new song, and since it is a female singer we will now be having a female character. This will be Becky. However we will still be using a boy, but he will not be the main character and will only be acting as Becky's partner in the video, so no lip syncing!

2. We have decided to still use the drama room with the microphone and guitar for our lip syncing, but have also decided that this will be the only time we see the lip syncing.

3. We would like to do something to explain exactly what has happened to the couple, and we are thinking along the lines of showing her getting a text saying that the relationship is over. Purhaps doing this in the drama room, rather than using a photo that she is looking at.

4. We have still used the idea of a park, and have so far used Regents Park, showing Becky on her own. We want to go back her with the boy and use that footage in black and white to suggest that by going their on her own she is trying to relive the happy memories.

5. Another idea we have kept is the slow walking through a busy crowd. It has changed by rather than being in a market place, it is now in a street in London. Also rather than walking through the middle of the crowd, we have used a side street to walk down and have the people and traffic behind Becky that will be moving quickly, and also the odd person who walked down the street.

6. We have also decided to scrap the idea of a train station, as we feel it would be a bit risky filming there as we do not fancy running from the security too much! ;)

TV channel and time spot

Now i know my target audience, i can think about when and where my music video would most likely be shown.

Since my target audience is 16-18 year old teen girls, the most likely channel would be on a music channel, such as MTV, VIVA, 4music, throughout the day as they would be the most popular channels for teenagers. However my music video could even be shown in the evening after soaps, or even teenage dramas such as Waterloo Road, Skins etc as they would most likely be watching.

Research into Potential Target Audience

"In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) to market a product or service to is one of the most important stages involved with market research. Without knowing the target audience, a company's advertising and the selling efforts can become difficult and very expensive."

To identify the target audience for our music video i will first look at the artist. Our artist is called Ainjel Emme, a woman, and sing indie/folk music. therefore straight away we can say our main target audience will be women who listen to folk/indie music.

If we then look at what age listens to the genres the most we can work out our target age. Since our song, "Set up for a Fall" is more of an indie song, and since indie music is majorly listened to by teenagers, our target age is 16-18 year olds.

Overall we now know that our ratget audience is 16-18 year old girls who listen to indie music.

Research into Genre

Our song is in the genre folk/indie. I have decided to look into some music videos of songs in the same music genre to get an idea of how the videos of this type of music look.

Looking at these videos i can already tell that indie/folk music videos are generally slow and easy to watch, the second (growing younger) is simply the boys riding bikes and lip syncing for the whole video.

Videos of Ainjel Emme

For all of her videos, see here > http://ww.youtube.com/user/ainjelemme

More research into our artist

In October of 2003, Ainjel Emme produced and released her first album, Heartache Is Boring. Heartache Is Boring received critical acclaim from local and national press, including The Austin Chronicle and BUST Magazine. The album was also a pick for the "Top 10 CDs of 2003" from Austin's 90.5 KUT-FM, and an Honorable Mention in the Austin Chronicle's Best of 2003 issue. The album is out-of-print but is still available digitally through outlets such as iTunes. Physical copies of the out-of-print disc have gone for upwards of $60 on eBay and $100 at Amazon.com.

Her second album Songs to Pass the Quiet Hours is in production.

Ainjel Emme

Ainjel Emme

"Romance in the way the clouds swirl 'round the sun, the day is opaque and the sky is in love"

"Your Heart Plays The Strings Of The Universe"

"fingers claw the air like birds fighting for bread crumbs, you succumb, you thrash until you're numb, until your work is done."

StoryBoard

This is the storyboard of our music video:

Script

First shot is ten seconds. The location is the drama room. The boy is standing in the centre of the shot behind a microphone, singing and playing a guitar. It starts as a close up and zooms out to a long shot.

Second is of the boy sat on a chair, looking at a photo in his hand. It starts as a mid-shot and then zooms in to the photo.

Next we see the photo turn black and white and we see the image move and we see a scene of the couple in a forest. (central park? regents park?) It is black and white to show a memory of the past. They are playing in the leaves.

Next we cut back to the drama room and the boy gets off his chair and walks towards the camera. It is now back in colour and he is lip syncing to the song and playing the guitar. He gets close enough to the amera that we only see his eye, whoch takes up the entire shot.

There is a cut and we zoom out from his eye to show him sitting on a bench at a train station (in black and white). He turns to his left and it zooms out to a mid-shot to show the girl sat next to him. Lip synching? They smile and look happy and in love.

A train passes and halfway through there is a cut to another train passing, in colour (present time), linking the two to make it look like one train. It passes and we see the guy sat on the same bench in the same position, but on his own. He looks round as if he expected her to be there but know she is gone. Does more lip syncing and then places head in hands.

There is a transition to a market place in black and white. It is full of people, busy, walking around. (romford market?) It is a long shot with the boy stood with his back to the camera. We can see in the distance the girl walking up to him through the market. She will be walking very slowly so when we edit, we will speed it up and it will appear that she is walking normal pace, while everone arround her and the boy will be moving really fast. This represents that for them this sad moment is very slow and the world is passing them by as all they can focus on is them.

We have cuts to arguments, crying, rejections all in black and white. Slow motion? Shows their relationship failing.

Then back to the market with a mid-shot on the side of them facing each other. The boy is lip syncing while the girl shakes her head and walks past him.

Finally, we cut back to the drama room, in colour (present time), lip syncing and rips the picture in half, dropping the pieces to the floor. Fade to black as he turns and walks away.

Animatic

This is our animatic :)

It features our new song (but it sounds a little bit echo-y)

London (L)

Today we went down to London to do our filming. We got up bright and early so we would have the whole day. After a bit of confusion with what trains to get, we where on our way, and 3 trains later we had arrived in Regent's Park. It was a nice sunny day, perfect for filming, but it was still very cold and poor Becky had to wear a dress. It was such a unique setting and we got some great footage, first with Becky sat on the egde of a fountain and throwing in a penny, then we found an empty fountin so we had Becky walking around inside it and throwing the umbrella. We then shot her picking the petals off of a flower and then walking up a hill into a forest type area. Here we found a low tree, so i climbed up and filmed Becky from above, after she nearly fell out, we got some good shots and that was all for Regent's Park. Becky quickly made a costume change, while being shielded with my coat from some passers by, and we then made our way back to the station and back to Oxford Street. Here, after a bit of lunch sat on the floor of McDonalds because it was sooooooo BUSY, we found an quiet street and filmed Becky walking very slowly towards the camera, with the busy shoppers rushing behind her. We ended up by rewarding ourselves by doing some shopping and then made our way home.

We had a great day, with lots of laughs and came out with some great filming.

Good News :)

Well we have some good news.....we now have permission to use our new song. Becky got an email back from Ainjel and here is the email she sent her and what Ainjel replyed back:


Hello, i am a student at robert clack school studying media studies. For our second year a level coursework we have to produce a music video with a song that isnt copyrighted. We have had to change our song last minute and we really like your song Set Up for A Fall, so would it be possible that me and my group use your song. The only people that will see the finished video will be our teacher and the exam board, and we could send you the finished video to show you. Hope you get back to us.
Becky Kavanagh

>>>>

Hi becky! thanks for writing in. my song is also copyrighted, but i own the copyright 100% so as long as i get to see it, you may use it! good luck!


This means we can now start filming, and we have decided to go down to London tomorrow. We will be filming Becky, and she will be lip syncing to Ainjel's song when we film in the later weeks in the drama room at our school.

More Problems!

Yes we are still in trouble, Llyod cannot do filming as he is too busy, so we are back to square one. We are now taking a different route and me, Becky and Charlotte have been looking for new songs, but this time with a female vocalist. We have got a favourite called Set Up For a Fall by a girl called Ainjel Emme, and we have contacted her, along with some others incase we get no reply from her. This new song would be perfect as we would not need to change much of our storyline as it is also about a relationship going through a rough patch, so fingers crossed we will get permission to use the song.

Badtimes

Today we were supposed to be doing filming after school, but we have a problem. Jamie does not want to be in our video anymore, so we needed to either find someone else or find a new song by a girl singer so one of us can do it. Luckly charlotte has got a work friend called Lloyd to do it and we can start filming thursday mornings.

Storyline

Here is a rough storyline of what we will be filming:

boy band playing the song on stage, empty room with black curtain behind them. Storyline about main singer and his girlfriend. zoom in to him while singing and then his walking from the band to a chair sits down, gets his wallet out to look at a picture of him and his girlfriend, zoom into the picture. Changes from colour to black and white transitions to the past, clips of him and her playing about running and hugging in the field, throwing leaves and holding hand through the forest. Then changes to colour which is present zooms back out from the photo, to now what is happening. They are having problems, this part is set in london, shows them arguing, her crying him upset. Then she walks away from him, relationship is ending. Throughout the song there are different transitions, constantly going between past and present, including he walks up to the camera pushes it down then up, a good transition between the two. When the song is ending she walks away in colour and we then show a close up to his face and the camera follows him as he turns to look back at her, but now she is in black and white in the distance, to represent the relationship is over, between them.

We have our guy

Today we have confirmed that Jamie will be playing our boy. We will still need to find our other band members, but this can wait until a later date. We will therefore be filming next tuesday after school in a forest, and on Saturday 28th down in London.

More Planning

Props

Drama room- stage, microphone and microphone stand, guitars, black curtain behind the stage
Forest-trees, leaves, path
London-lights, shop windows, lots of people around

Lighting

Drama room-lights flickering on and off behind the band, coloured lights lights from below, create shadows
Forest: no lights, natural effect, shadows of the area
London: lights from lamp posts and the shop windows, bright colours from christmas lights


How will the video increase sales of the song?

The video will reflect the mood and lyrics of the song, so when people see it, if they have had the same experience they will feel they can relate to the song and will go and buy it, as people want to listen to songs they can relate to.

By the video reflecting the song lyrics, listeners will find it easy to pick up the lyrics themselves. Therefore if they are able to sing along to the song when they here it, they will find it more catchy and will be more likely to go and buy the song, or even download it.

Make-up Design

Girl:

-thin eyebrows

-thick foundation

-pink cheeks

-thick mascara

-false eyelashes

-pink lipgloss

-very girly

Here are some more of Beckys great drawings:

Hair design

Hair Style:

boy-indie/punk

girl-Boho style, maybe curls

Here are some drawings done by Becky for the hair style:

Costume

Here are our costume ideas:

Boy-skinny jeans with a checkered shirt and maybe a jumper/cardigan, converse and hat

Girl-flowery dress and waistcoat, sandles, big jewellery, flower in her hair