Detailed Plan

Here is the main information needed beforewe can start filming:

Preparation

Name of track: Insominacs
Artist: Damon Gyett
Names of students in the group: Charlotte Pritchard, Becky Kavanagh and Becky Haxell


Initial research and target audience

-Our target audience will be young adults and teenagers as they are the ones who would listen to this type of music.
-Research into different styles of music videos


Outline ideas

-boy band indie style, they are shown preforming in different parts of the video
-storyline is about a relationship between the main singer in the band and he's girlfriend
-throughout the video we look back at past events by using pictures that transport us back to that time, when their relationship was strong


Conventions of the genre

Convention means the way things are done within the video. This also describes the genre of the music video.

The conventions of a music video vary depending on the genre of music. However some general conventions are:

- the artist is shown performing, the lyrics of the song influence what is shown in the video
-the pace of editing fits the pace of the music
-dress code reflects the mood of the song

Indie Guitar Band- Indie music videos are normally shot as a live performance, performing on a stage. The structure is purely performance based. They often have longist hair and are normally wearing jeans and a checkerd shirt etc.

Research into Artist

The information we can gather is what we have got from the newgrounds website. So far we know he is 18 and from Canada. We also know that he wrote the song for his girlfriend and is about her past relationships.

Potential Target Audience

At the moment there are many styles of music including pop, indie, rap, classical etc. The main styles teenagers listern to are pop and indie. So by producing a indie style song, the intrest will be coming from the teenagers. So our target audience is teenagers, and therefore we must make the video appealing to them. So hopefully our video will add value to the song.

How to increase sales and expand the audience

This can be achieved by using adverts, posters, flyers, concerts, bill boards, and websites with links.

What resources will you need?

For this video we will need:

-Boyband: one or two boys on guitars

-a girl character

-band equipment

-photos setting inside forest

Justification of ideas in relation to genre and artist

It is a indie style song, so the boy characters will be dressed in indie style clothes, so jeans and a shirt with converse. Their hair will be longist and nicely styled. We are using the idea of the artist, which is that the song was about his girlfriend. So we will be including a girl who is the total opposite of him, she is very girly etc. The video will show how perfect their relationship was, and now they falling apart.