Another video i thought of mentioning was Beyonce-Single ladies:Its a good song on its own, but the dance in the music video made the song even more popular. This is an example of adding value to the song, as the dance was used more than the song. Videos were uploaded to the internet of people doing the famous dance, and it even became the subject of jokes such as parody videos with Justine Timberlake:
And Joe Jonas:
Also, in Piccadilly Circus 100 Single Ladies stopped traffic with the dance:
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