Research into Potential Target Audience

"In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) to market a product or service to is one of the most important stages involved with market research. Without knowing the target audience, a company's advertising and the selling efforts can become difficult and very expensive."

To identify the target audience for our music video i will first look at the artist. Our artist is called Ainjel Emme, a woman, and sing indie/folk music. therefore straight away we can say our main target audience will be women who listen to folk/indie music.

If we then look at what age listens to the genres the most we can work out our target age. Since our song, "Set up for a Fall" is more of an indie song, and since indie music is majorly listened to by teenagers, our target age is 16-18 year olds.

Overall we now know that our ratget audience is 16-18 year old girls who listen to indie music.